About the National Neon Sign Museum

The National Neon Sign Museum is located in the heart of The Dalles downtown historic district. The museum captures the history, craftsmanship, and culture that shaped America, as seen through the lens of the signage and advertising industry.


With its focus on the evolution of the electric sign, from pre-electric and gold leaf signage to the invention and widespread use of plastic, the museum’s current assets represent one of the largest collections of neon storefront signs in the world. Full installation is scheduled to be completed 2018.


The collection is filled with an expansive range of signage and artifacts related to the sign industry, including many one-of-a-kind signs and displays that cannot be seen on public display anywhere else in the world. Along with the animated and figural ‘Dog n’ Suds’ sign and the Howard Johnson’s ‘Simple Simon,’ the collection also includes one of the rarest groupings of West Coast petroleum signs ever assembled, including Richfield-‘Eagle,’ Seaside, Polly, Associated, and the Buffalo sign.


Some of America's long lost icons will be gallery displayed on full-scale, authentic storefront replications. Among the many noteworthy pieces in this singular collection are Big Bear Drive In, Dawn's Donuts, Dog n' Suds, Town Pride Frozen Custard, Greyhound Bus Depot, as well as thousands of vintage pieces of documentation and ephemera.   

From the Press


Steven Izenour, Legendary Architect Venturi, Scott Brown

“Your ideas for the museum are on the money!”


Greg Glover, Host, Alternative Mornings 94.7 FM KNRK, Portland, OR


"I have no doubt the National Neon Sign Museum will be one of Oregon’s most interesting and beloved historic attractions. Good on David Benko for spearheading this project and the city of The Dalles for their assistance in making it happen. I can’t wait!

Mayor Stephen Lawrence, The Dalles

“I 100,000% support this project.”

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